Afrobeats superstar Davido continues to make global waves as his latest project, 5ive, receives prominent billboard placement in New York City’s iconic Times Square.

The massive digital display, which went live shortly after the project’s release, is a major promotional milestone and a proof to Davido’s international reach. Situated in one of the world’s most recognizable advertising locations, the billboard showcases the 5ive cover art, drawing attention from fans, tourists, and music lovers alike.

This global visibility marks yet another achievement for the Nigerian artist, whose influence has steadily grown beyond Africa’s borders. The Times Square feature adds to a strong rollout for 5ive, which already topped the Nigerian Apple Music and iTunes charts within hours of its release.

As 5ive continues to dominate discussions across social media and streaming platforms, its presence in Times Square reinforces the position of Davido as one of Africa’s most prominent musical exports and a key figure in the global Afrobeats movement.

Davido’s “5IVE” up on Billboards in New York City’s Times Square. 5⃣The roll-out never stops. pic.twitter.com/gQx7ebk37T— 𝗔𝗟𝗕𝗨𝗠 𝗧𝗔𝗟𝗞𝗦 (@AlbumTalksHQ) April 18, 2025

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